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Recent Blog Articles

The 3 Measures of ROI for AI
The 3 Measures of ROI for AI
Artificial Intelligence (AI) is becoming a critical component of digital marketing. AI in marketing can be particularly revelatory, often delivering valuable insights that marketers can use to develop personalized content, drive conversions, and impr...
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Responsible AI - What Causes Bias in Training Data?
Responsible AI - What Causes Bias in Training Data?
Over the past few decades, the use of AI in business has grown tremendously. By 2030, AI may generate up to $15.7 trillion in revenue to the global economy.  From process automation to sales forecast, the potential applications for AI in busines...
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Explainable AI - What it is and Why it’s Important
Explainable AI - What it is and Why it’s Important
The ripple effect of advancements in technology is quickly shaking up the marketing scene in a big way. Companies and marketing consultancy firms have been at the forefront of ushering in the new technology era through embracing AI in marketing. Howe...
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