White Paper - Experiential Travel Marketing Insights

matters group experiential travel whitepaper

The effects of the pandemic crushed the travel industry for quite some time.  However, a key factor in how consumers reacted to months or years of virtual isolation means that more and more people are no longer content with simply seeing what everyone else has seen.

Instead, they’re demanding travel that offers unique experiences, specifically tailored to individual preferences. While this category of travel doesn’t yet have a commonly applied name, we call it Experiential Travel.

But how do you market to it?  The key is to prioritize and then segment the category as it relates to your marketing area, targeting the four consumer...

Learn About The Experiential Travel Consumer

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