Yes, 2017 does seem like a long time ago. However, it was a mid-point between the first state legalizations (2014) and now. It's relevant to study how attitudes and markets have evolved since the first states legalized cannabis and this 2nd round of our nationwide attitudinal research. The report explores how these unique consumer segments shifted since our first study in 2015, as well as how cannabis brand preferences evolved during that timeframe. Trends in consumer attitudes that continue today.
Our most recent update was done in 2019 and it too can help give you gain a context on the evolving nature of this nascent industry (and the consumers who frequent it).