Matters. Group - Lead Generation Resources

eBooks available from The Matters Group on Lead Generation platforms and tactics.

eBook - Building a lead generation program in challenging times

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Transitioning to a digital-first marketing program will yield long-term benefits for your firm. In fact, you just might find going digital delivers better results than previous in-person sales calls or traditional marketing efforts but you must get the messaging right.

No longer will a customer-focused message about what you do resonate, it’s how you enhance and empower your customers’ lives that counts

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eBook - Essential features of lead generation platforms


The advent of digital marketing analytics and powerful marketing platforms provide insights into the effectiveness of the marketing strategies, tactics, and allocation of budget. With features and tools able to deliver precise metrics, companies can relatively easily determine the return on investment (ROI) of their marekting spends.

Sales, Marketing, and Finance are now more connected than ever.

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