Matters. Group - eBooks

eBooks available from The Matters Group on AI in Marketing, Advanced Analytics, Lead Generation and consumer attitudes on cannabis branding.

eBook - An introduction to AI for marketing challenges

2019 cannabis brand attitudes report and playbook 800x977 768x938This eBook is intended to spark your thinking about how Artificial Intelligence (AI) might be applied to marketing challenges your organization faces.

Learn about key AI technologies, use cases, and our secret weapon; Latent Effects Modeling

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eBook - Building a lead generation program in challenging times

2019 cannabis brand attitudes report and playbook 800x977 768x938

Transitioning to a digital-first marketing program will yield long-term benefits for your firm. In fact, you just might find going digital delivers better results than previous in-person sales calls or traditional marketing efforts but you must get the messaging right.

No longer will a customer-focused message about what you do resonate, it’s how you enhance and empower your customers’ lives that counts

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eBook - Essential features of lead generation platforms


The advent of digital marketing analytics and powerful marketing platforms provide insights into the effectiveness of the marketing strategies, tactics, and allocation of budget. With features and tools able to deliver precise metrics, companies can relatively easily determine the return on investment (ROI) of their marekting spends.

Sales, Marketing, and Finance are now more connected than ever.

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eBook - A guide for developing brands that last

the matters group branding guide

This eBook is intended to guide your thinking away from seeing a logo as "brand". Brand building is so much more than a logo and this eBook sets the pace for building beyond a logo and how a brand can become an asset of your company.

A 5-step approach for building brands that last

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