Developing a brand is one of the most high-stakes activities a marketer can undertake. Now consider doing it in a market where there are no national brands to take a cue from. In fact, there's no history or blueprint to be inspired by. In the emerging cannabis market, it's the wild west and all the good, bad and yes, "ugly" that entails.
Now you could go to Amazon and try to find a book that speaks to you. Be aware of at least clear your calendar as there are over 1,000 pages in Amazon on books about branding. Who's got time for that?! Well, we don't have time and we're pretty sure you don't either so we're gonna help you out.
Here comes Matters Group to the rescue! We’ve distilled decades of work on brands in both digital and traditional markets. As well our experience covers developing and growing brands for consumer goods, business-to-business markets, product and service companies as well as emerging industries like cannabis. What we’ve found time and again is that brands who have the staying power to fend off strong competitors do one thing extremely well:
How hard is it to stand up for what you believe and consistently do what you say you’re going to do? Sounds easy, right? Well, we both know it ain’t easy. It’s hard in the early stages of a company when everything is on the line and resources are precious. Now add to the fact that the cannabis market itself is changing rapidly with new competitors, new rules, and new markets seemingly changing from one week to the next.
Take a deep breath. Exhale. Relax. Your friends here at The Matters Group have done the hard part for you: condensed decades of experience into an ebook that will walk you through the five steps to creating a compelling brand story for an interested and excited audience. Download the cannabis branding guide today!