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Case Studies - B2B Technology

Case Study - Liquid Planner

Grow Customer Acquisition & Reboot Digital Marketing The Challenge A ground-breaking product had lost steam since its introduction. Existing lead generation programs weren’t performing. Lack of internal resources and expertise had hampered...

29-01-2021 Hits:202 B2B Technology

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Case Study - UC4

Improve Digital Channel Lead Capture Performance The Challenge A leading global provider of IT infrastructure automation solutions needs to strengthen its U.S. presence. The woefully underperforming program needed to produce leads or risked...

29-01-2021 Hits:211 B2B Technology

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Case Studies - Cannabis / CBD / Hemp

Case Study - Banana Brothers

Driving Q4 eCommerce in the Cannabis Industry The Challenge We were approached by a Direct-to-Consumer ecommerce brand of high-end ancillary products for the legal cannabis market who had been struggling to meet...

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Case Studies - Environment & Sustainability

Case Study - Southwest Wind Power

ChallengeSouthwest wind power wanted to find out how many businesses throughout the US were or were interested in going green SolutionConducted consumer focus groups and business interviews in various US markets...

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Case Studies - Financial & Retail Banking

Case Study - Banner Bank

Reinvigorating a Regional Bank Stuck in a Marketing Rut The Challenge Banner Bank was then a $4.7 billion bank holding company founded in 1890 and headquartered in Washington State with roots serving...

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Case Studies - Non-Profit

Case Study - Banana Brothers

Driving Q4 eCommerce in the Cannabis Industry The Challenge We were approached by a Direct-to-Consumer ecommerce brand of high-end ancillary products for the legal cannabis market who had been struggling to meet...

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Business-to-Business

Lead generation is the lifeblood of business to business (B2B) companies. At The Matters Group our core team is well versed in the intricacies and complexities of longer B2B sales...

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Matters. Group - Case Studies

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Cannabis/CBD/Hemp

In late 2014 The Matter Group, then going by Canna Ventures, released groundbreaking research on the motivations of cannabis consumers in seeking out brands. Mind you, there were no brands...

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Lifestyle & Travel

Lifestyle brands seek to capture the values, aspirations, and attitudes of a subculture. By doing so the brand leverages elements of these attributes to position the brand for marketing purposes...

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Case Study - Blue Cross Blue Shield

Advanced Machine Learning Deployed to Mine Insights The Challenge Two large, regional Blue Cross / Blue Shield organizations urgently needed to learn about new members who came in through the Affordable Care Act...

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Case Studies - Digital Transformation

Case Study - Vigor Industrial

Industrial Digital Transformation and Change Management The Challenge Initiate the process of identifying and defining needs and goals for a digital solution for Dynamic Resource Management (DRM) of its unionized blue-collar workforce.  The...

15-02-2021 Hits:188 Digital Transformation

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