When Washington State voted to legalize cannabis in November of 2013 we knew the coming years would be interesting. As prerequisite for serving the cannabis industry the team at Matters Group decided self-education was needed first. At the time there was zero qualitative consumer brand research. So we opted to self-fund what would become the first national study on cannabis consumer brand preferences which has been updated twice since. Below are samples of research we've completed for both the industry and clients. Our services include proprietary consumer research to support the research needs of cannabis and mainstream brands.