eBook - Artificial Intelligence in Marketing

MattersGroup AI ebook V3A pdf

This ebook is intended to spark your thinking about how Artificial Intelligence (AI) can be applied to marketing challenges your organization faces. It is not for the AI practitioner, Data Scientist, or Developer and does not attempt to answer every AI question. That book is still being written and has a long way to go.

Our intent is to enable you to better understand situations where AI can play a role in solving advanced marketing challenges. Please read, absorb, and let your mind conjure up scenarios where AI may be part of the solution. We’ve minimized the use of AI tech-speak jargon. In plain English, the ebook will provide an overview of:

Most Common Artificial Intelligence Technologies

  • Natural Language Processing
  • Predictive Analytics
  • AI-Enabled Search

AI in the Market - Case Studies

  • Insurance / Customer Segmentation
  • Consumer Packaged Goods / Impact of Packaging 

AI in Marketing Use Cases

  • Creating Customer Segmentations
  • Optimizing Marketing Campaign ROI
  • Sentiment Analysis
  • Customer Experience
  • Product Mix Optimization
  • B2B SaaS Products
  • eCommerce
  • Latent Effects Modeling - An Introduction
Start your journey towards adopting Artificial Intelligence-powered insights and analytics for solving complex marketing challenges. Download your copy of the ebook today!

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