cannabis branding for men vs. women white paper
We’ve compiled specific research findings from our Cannabis Brand Study related to men and women brand preferences into this FREE White Paper. Or you can purchase the full report.
more about this study
the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.
2017 cannabis brand study full report
An essential element is a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands.
The Bay Area
Mon - Fri : 8am–6pm PST
Sat - Sun: Closed