building brands that last

What is a brand? It seems everyone has their own definition, so it comes as no surprise that we have ours.

It’s usually easiest to start by saying what a brand isn’t, especially in an area where there seems to be the most confusion, so here it goes:

A brand is not a name, logo or package design.

more about matters

The Matters Group is a full-service branding and marketing firm. We are a team of seasoned marketers, researchers, and developers. We rely on research, data and our collective experiences to provide targeted solutions that drive your success.



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