2017 cannabis brand market research report & analysis executive summary
The 2nd round of our nationwide attitudinal research study explores how the unique consumer segments have shifted over the last two years, and how cannabis brand preferences has evolved as well. We are providing a free executive summary that highlights key findings. Or you can purchase the full report.
more about this study
the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.
2019 cannabis market brand attitudes research report & playbook
In our third deep dive into attitudinal segmentations of Americans’ perception of cannabis, we surveyed residents in three specific groups of U.S. states: states where cannabis is not legal in any form, states where it is legal for medicinal purposes, and states where recreational use has been legalized.
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