2015 cannabis market brand attitudes report & analysis
Our groundbreaking research helps to establish a framework for communicating to the cannabis consumer. We are providing a free copy of the full report.
more about this study
the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.
2017 cannabis market brand attitudes report & analysis
An essential element in a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands.
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