cannabis branding in california

Our California Cannabis Branding white paper explores why (and where) California cannabis consumers differ from the rest of the U.S. Please fill out the form and receive your free copy of the white paper. Or you can purchase the full report.

more about this study

the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.

2017 cannabis brand study full report

An essential element in a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands.



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