insight

insights. audience. results.

the matters. group is the only agency that has developed an attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific brands.

2017 cannabis brand research report

This report shares insights we’ve uncovered through proprietary market research into the interest and motivations of cannabis consumers by understanding their worldview. When we understand what motivates emotional connections that we can deliver experiences that meet customer needs.

cannabis branding for men vs. women white paper

This white paper explores the differences between men and women and what cannabis branding appeals to them and why. We’ve compiled specific research findings from our Cannabis Brand Study related to men and women brand preferences into this FREE white paper.

california cannabis branding white paper

Our California Cannabis Branding white paper explores why (and where) California cannabis consumers differ from the rest of the U.S. We’ve compiled the California research findings from our Cannabis Brand Study into this FREE white paper.

2015 cannabis brand research report

Brand attribute preferences of cannabis consumers have never been studied before. Our groundbreaking research helps to establish a framework for communicating to the cannabis consumer.

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We not only know what customer segments your brand should target, but how to make them your customers. Check out our portfolio to learn more about what we’ve accomplished for our clients.