2019 cannabis market brand attitudes research report & playbook

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2019 cannabis market brand attitudes research report & playbook

In our third deep dive into attitudinal segmentations of Americans’ perception of cannabis, we surveyed residents in three specific groups of U.S. states: states where cannabis is not legal in any form, states where it is legal for medicinal purposes, and states where recreational use has been legalized. Through these reports we sought to track and understand what people like about cannabis, how they use it, and how they perceive the marketing efforts of brands in the cannabis industry.

By looking at these attitudinal segments through this geographic breakdown we were able to gain insights into the impact legalization is having on potential and actual consumers in these different areas, as well as efforts by entrepreneurs to establish themselves in this quickly evolving market.

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