Lead generation is the lifeblood of business to business (B2B) companies. At The Matters Group our core team is well versed in the intricacies and complexities of longer B2B sales cycles. We understand the customer journey can have multiple players with differing degrees and areas of influence. We work with B2B marketing teams to understand the motivations of their key audiences. We collaborate with your team to develop plans for sustainable lead generation or ecommerce customer acquisition and revenue growth.

A strong foundation for a lead generation program incorporates inbound and outbound marketing tactics. Inbound programs leverage content to attract your audience to solutions they’re seeking on your website. The development of quality content pieces becomes an opportunity to share your firm’s insights and knowledge generating interest resulting in great lead volume and quality.

Inbound lead generation assets take the form of ebooks, webinars, whitepapers, infographics, and case studies. Digital interactions are tracked and coupled with marketing automation and CRM tools, programs can be optimized to deliver the performance you need. Our expertise emphasizes digital inbound lead generation but we are strong proponents of integrating with outbound marketing activities such as tradeshows, account targeting, and traditional advertising tactics delivering the full power of your brand's message to the target market.