Menu

Advanced Analytics

Advanced Analytics

Case Study - Krusteaz

Krusteaz logo

The Challenge

A leading global provider of packaged foods needed to determine if new packages would improve sales. Previous package-testing research of the traditional kind was inconclusive.  We needed more penetrating research that would answer WHY questions. We needed to determine why some packaging was successful, and another packaging was not. We also needed to prove to the client that our conclusion was not opinion but was backed up by hard data based on their consumers’ biological reactions to their packaging. We needed to prove to our clients that we could deliver the information they needed and develop a method of testing that would satisfy them.

The greatest challenge, as one of our team, put it, was "We had to produce deeper insights into why consumers were not attracted to the new package designs with only a limited budget." We needed to do more work and determine why the packaging was not attracting consumers and do it with the least amount of money we possibly could.

Read more

Case Studies

Case Study - Blue Cross Blue Shield

Case Study - Blue Cross Blue Shield

More details
Case Study - Expedition Trips

Case Study - Expedition Trips

More details
Case Study - Krusteaz

Case Study - Krusteaz

More details
Case Study - Liquid Planner

Case Study - Liquid Planner

More details
Case Study - UC4

Case Study - UC4

More details
Case Study - Vigor Industrial

Case Study - Vigor Industrial

More details

I need better Insights from my data   

Request a Consult

Recent Blog Articles - Advanced Analytics

Artificial Intelligence (AI) is becoming a critical component of digital marketing. AI in marketing can be particularly revelatory, often delivering valuable insights that marketers can use to develop personalized content, drive conversions, and impr...
Over the past few decades, the use of AI in business has grown tremendously. By 2030, AI may generate up to $15.7 trillion in revenue to the global economy.  From process automation to sales forecast, the potential applications for AI in busines...
The ripple effect of advancements in technology is quickly shaking up the marketing scene in a big way. Companies and marketing consultancy firms have been at the forefront of ushering in the new technology era through embracing AI in marketing. Howe...