the cannabis branding guide for responsible cannabis businesses
Our branding guide is designed to help responsible cannabis businesses get started defining what their brand is, and what it stands for. For a limited time, we are providing a free copy of the digital version.
consumer attitudes & cannabis brands
the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.
2017 cannabis brand study full report
An essential element is a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands.
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