the cannabis branding guide for responsible cannabis businesses

Our branding guide is designed to help responsible cannabis businesses get started defining what their brand is, and what it stands for. For a limited time, we are providing a free copy of the digital version.

consumer attitudes & cannabis brands

the matters. group is the first and only cannabis marketing agency to develop attitudinal segmentation based on proprietary consumer research that gets at the core motivations of what consumers want and why they choose specific cannabis brands. To date we have conducted three separate rounds of research, tracking shifts in segmentation make up throughout 2015, 2017, and 2019.

2019 cannabis market brand attitudes research report & playbook

In our third deep dive into attitudinal segmentations of Americans’ perception of cannabis, we surveyed residents in three specific groups of U.S. states: states where cannabis is not legal in any form, states where it is legal for medicinal purposes, and states where recreational use has been legalized.

locations

Seattle

The Bay Area

contact

(206) 420-6121
info@thematters.group

hours

Mon - Fri : 8am–6pm PST

Sat - Sun: Closed