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About AI: Let’s Disrupt your Idea of Disruption

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The marketing industry has been bombarding itself  for years with ways to “manage” or “harness” the “disruption” brought upon us by artificial intelligence, machine learning, and the like.  What do we mean by “disruption?”  We mean “OMG, scary, out-there science that’s escaped from the lab and now everyone has to wear...
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Developing A Content Marketing Plan For Your Cannabis Company

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Content marketing is made up of two parts: content and marketing. Once you have developed original content and optimized it for search, it’s time to start thinking beyond inbound traffic to promotion and outreach for that content. Not everyone uses the internet the same way, and so while many people may be finding your...
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The 9 Acceptable Uses of Personal Data under California's Privacy Act

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Digital marketing professionals who are using the personal data from California consumers need to make sure that they are up-to-date on the impending restrictions associated with the California Privacy Act of 2018 that went into effect on January 1, 2020. In many ways it makes Europe’s GDPR look tame! At its...
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Get More Out of Your Cannabis Content

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​The great thing about content is that it can always be revisited, refined, and re-purposed for multiple business and content objectives. In this blog post, we’ll take you through three steps for making sure you’re getting the most out of your cannabis content. Modifying Content for Additional Mediums Not all content...
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Questions B2B Marketers Need to Ask

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In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not currently getting it. This is the basis for a long-term relationship that the most successful brands understand connects on both a rational – “I...
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Targeting the Cannabis Industry on LinkedIn

LinkedIn is the platform we get the most questions about from our B2B clients focused on lead generation. At Canna Con in Seattle this weekend, most companies with booth space were companies marketing their services and products to Cannabis producers and processors. Including all types of businesses, from soil and seed...
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Developing a Winning Digital Marketing Strategy for Cannabis Businesses

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Winning is the core of any strategy. Whether you’re a one-person start up or with a corporation: you want to win. Even a non-profit wants to win for the audience they serve.“… a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to...
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Get More Out of your Cannabis Content

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The great thing about content is that it can always be revisited, refined, and re-purposed for multiple business and content objectives. In this blog post, we’ll take you through three steps for making sure you’re getting the most out of your cannabis content. modifying content for additional mediums Not all content...
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Finding the Right Agency For Your Business

Company Seeking Long Term Relationship with Talented Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions...
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Advanced Data Science Services in Cannabis Industry

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights. SEATTLE, WA March 20, 2018 – Seattle-based Matters Group and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry....
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How to Make the Most of Your User Testing

One question I often get when I discuss user testing with a client is “but… we already have Google Analytics well-configured with Goals, and we do rigorous A/B testing, is that not enough”? It’s a valid question, so I thought I would address that. I recently had the opportunity to participate...
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Cannabis Brand Advertising...What to Consider Before Launch!

Advertising cannabis and CBD brands present their own unique set of challenges, and we blogged about this some here and here. But if you’re beginning to think about advertising your product/service, let’s talk a bit about what a brand should consider first. Or, put another way, let’s have at least thought about the factors...
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Sexy vs. Sexist Cannabis Advertising

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Picture the scene… It is CannaCon, a respectable B2B cannabis industry tradeshow in Denver, Colorado. I am walking and talking with Morgan, at the time President of the MJBA, later Founder and CEO of the Cannabis Women’s Alliance. We were discussing what topics we should discuss on an upcoming panel about...
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Consumer Research: Finding Your Customers

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Our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key decision-makers and influencers are on the same page (often more difficult than you’d think); (2) External Platform: where we seek out existing customers and potential prospects...
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