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Explainable AI - What it is and Why it’s Important

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The ripple effect of advancements in technology is quickly shaking up the marketing scene in a big way. Companies and marketing consultancy firms have been at the forefront of ushering in the new technology era through embracing AI in marketing. However, not all are well versed with the idea of artificial...
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8 “Simple” Questions Brand or Product Managers Must Ask

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The 8 “SIMPLE” questions every Brand Marketer or Product Manager needs to ask themselves about their strategy in order to build proper tactics.  When it comes to digital marketing & strategy - the best flashlight is a well-formed question. Below are a few “simple questions” that cross both product and business...
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Marketing AI Curious? - 7 Critical Questions to Ask

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Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences.  However, a business...
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Understanding Customers For Effective Business Decisions

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Unfortunately far too many businesses tend to dismiss the need for market research when making business decisions. We’re not sure why this feeling not only exists, but seems more companies are willing to make sizable investments without fully understanding the opportunity or potential risks. Fundamentally, success in business is about mitigating...
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Benefits Of Focus Groups

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In order to effectively market to your target audience, it’s vital you first learn all that you can about what they think of your product or service. Their motivations, their reservations, their concerns, etc. We’ve found that one of the best ways to do this is through focus groups. What Are...
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What is Digital Transformation?

What is Digital Transformation?
Digital transformation is the process of implementing workflows and technologies that leverage data into your business operations. From using AI for marketing purposes to replacing paper invoices with billing apps, companies all over the world are changing their business processes, customer relations techniques, and marketing tactics. While it may be obvious...
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Digital Strategy Traps to Avoid

Avoid Deadend Digital Strategies
When developing your digital marketing strategy be aware of traps. These traps can result in a strategy that won’t deliver the results you’re seeking.  Development of your strategy must start with clearly defined goals. We like to recommend crafting your goals using the S.M.A.R.T. approach.  Specific: target a specific area for improvement. Example:...
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Digital Marketing for Cannabis Brands

Digital Marketing for Cannabis Brands
When it comes to establishing a digital marketing presence, cannabis companies can’t follow the typical route of mainstream or less regulated industries. In addition to age restrictions, many of the most popular advertising channels are unavailable. Specifically we’re referring to paid search and social ads dominated by Google and Facebook.  Sure,...
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Truth to Marketers: AI is a Tool, Not the Solution

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Okay, we're going to be blunt here. Fellow marketers time to “get over” the artificial intelligence (AI) hype. Time to stop thinking it’s all about “disruptive,” complex technology on the bleeding edges of a new frontier. The unfamiliar terminology. The unseeable interactions between variables lead to discovering solutions. The ridiculous and...
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Advanced Analytics - The Core of Marketing Decision Making

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Advanced Analytics is an encompassing term that is used to categorize techniques and technologies that seek to understand what happened in detail or to predict what may happen with an unmatched degree of precision. We use the term to encompass services that include Data Science, Artificial Intelligence, or AI and related...
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Beware Using Tactics Without a Strategy for your Digital Marketing

Beware Using Tactics Without a Strategy for your Digital Marketing
Transactions Come in All Sizes & Shapes and Are All Motivated by Customer Pains and Where They Are in Their Buying Cycle Understanding the motivation of your most valuable target personas is essential to developing the strategies needed to define tactics to execute. Marketing or advertising without considering these crucial factors...
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AI Treasure House - What is Latent Effects Modeling

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Let’s take a geek’s-eye look around the AI treasure house.  Oh, here’s a cool tool - Latent Effects Modeling.  Latent variables, as opposed to observable variables, are variables that are not directly observed but are rather inferred (through a mathematical model) from other variables that are observed (directly measured).  In short, Latent Effects Modeling takes what you...
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Developing A Content Marketing Plan For Your Cannabis Company

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Content marketing is made up of two parts: content and marketing. Once you have developed original content and optimized it for search, it’s time to start thinking beyond inbound traffic to promotion and outreach for that content. Not everyone uses the internet the same way, and so while many people may be finding your...
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Google Tools for Cannabis Businesses Beyond Adwords

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Editor's Note: this article was lightly updated in May 2020. We hope Google sees the light and opens up more of its platform to legal cannabis, CBD and hemp companies.  Marketers in the cannabis industry have an interesting environment in which to work. The product is in demand and audiences want to...
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Get More Out of Your Cannabis Content

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​The great thing about content is that it can always be revisited, refined, and re-purposed for multiple business and content objectives. In this blog post, we’ll take you through three steps for making sure you’re getting the most out of your cannabis content. Modifying Content for Additional Mediums Not all content...
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Before you Start Advertising Your Cannabis Brand!

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Advertising cannabis and CBD brands presents its own unique set of challenges, and we blogged about this some here and here. But if you’re beginning to think about advertising your product/service, let’s talk a bit about what a brand should consider first. Or, put another way, let’s have at least thought...
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Targeting the Cannabis Industry on LinkedIn

LinkedIn is the platform we get the most questions about from our B2B clients focused on lead generation. At Canna Con in Seattle this weekend, most companies with booth space were companies marketing their services and products to Cannabis producers and processors. Including all types of businesses, from soil and seed...
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Expert Guest Post: Cannabis Websites – Is Your Site Compliant?

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There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website. In California for example, cannabis businesses are prohibited from making any false or misleading advertising claims, which extends to the content on your website. This includes...
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Developing a Winning Digital Marketing Strategy for Cannabis Businesses

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Winning is the core of any strategy. Whether you’re a one-person start up or with a corporation: you want to win. Even a non-profit wants to win for the audience they serve.“… a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to...
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Get More Out of your Cannabis Content

cannabis-content
The great thing about content is that it can always be revisited, refined, and re-purposed for multiple business and content objectives. In this blog post, we’ll take you through three steps for making sure you’re getting the most out of your cannabis content. modifying content for additional mediums Not all content...
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