One of the most important aspects of a Content Playbook is the Content Calendar. The Content Calendar is really the meat of the content strategy which is developed from the Content Audit. A Content Calendar typically includes format, topics, target keyword phrases, due dates, etc. We’ve found that more effective programs have calendars that...

We often tell people there’s no one right way to do content, but there are several ways to get it wrong. A lot of it is trial and error. It’s testing topics, tones, and mediums to see what resonates with your target audience and gets them to engage. If you’re currently...

Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel=”nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature of the service inquiries we were receiving...