We often tell people there’s no one right way to do content, but there are several ways to get it wrong. A lot of it is trial and error. It’s testing topics, tones, and mediums to see what resonates with your target audience and gets them to engage. If you’re currently...

Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel=”nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature of the service inquiries we were receiving...

Most cannabis businesses know the importance of having good quality online content. Your website is your digital storefront. In many cases, it’s your customer’s first (or only) introduction to your brand. Good content is important not only for getting the right customers to your site, but also crucial for getting them to...