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Benefits Of Focus Groups

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In order to effectively market to your target audience, it’s vital you first learn all that you can about what they think of your product or service. Their motivations, their reservations, their concerns, etc. We’ve found that one of the best ways to do this is through focus groups. What Are...

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Questions B2B Marketers Need to Ask

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In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not currently getting it. This is the basis for a long-term relationship that the most successful brands understand connects on both a rational – “I...

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Mary Jane's Dictionary: How Marijuana Slang Informs Advertising

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A Marijuana culture enjoys a history of slang and alternative word usage, which will assuredly come into play once advertising really ramps up on the new industry. If you’d like a quick primer, here is an excellent place to begin. blazin’ a trail with marijuana slang If asked to create a list of...

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Is Market Research Worth the Investment?

Many small businesses in the cannabis industry tend to think that market research is a costly exercise that can provide knowledge and insight –both of which are pleasant in the abstract– but doesn’t provide tangible results like more sales and profits.   Admittedly, there are some market research projects that don’t...

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Signs of High Times: Rules for Marijuana Stores Signage

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Washington's rules for recreational cannabis stores get pretty specific about most things, including signage. With all-things-cannabis regulated to death, let's take a look at understanding the restrictions and how best to market your products under close watch from the state.  It’s Not The Size, It’s How You Use It The state...

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Marijuana Myths: 5 ‘Truths’ Proven False

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 Image via The Weed Street Journal Marijuana Myths – #1: More Pot Means More Crime One of the largest arguments the anti-legalization crowd employs stems from the belief that legal marijuana would increase the crime rate. A number of recent studies have come out that dispute, and even contradict, that assumption....

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Forget Edibles, Drinkables Are The New Hot Product

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  Drinkables have emerged onto the legal marijuana product scene in a big way. Despite some recent, literal explosions on the market the user-friendly method of imbibing marijuana has taken first Colorado, then Washington by storm. A Bevy of Beverages Lemonades, fruit juices, coffees and sodas have joined the cadre of caramels and...

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Anti-Prohibition: Top 5 Arguments to Keep Pot Legal

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Image via Examiner.com Not everyone voted for Initiative 502. A full 44 percent of the Washington population checked ‘no’ on the ballot that brought us legalized pot. Many believe legalizing marijuana will destroy the county, children, everything! However, a variety of compelling arguments exist on the other side of that debate,...

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WA State Legalization and the 502 Barriers to Businesses

Many people saw dollar signs in the passage of Initiative 502, but the real business climate might prove treacherous. Jessica Allen, a CPA with RainCity CPA, has already gained a wealth of experience dealing with interested entrepreneurs who want to take advantage of marijuana’s legalization. However, she has grown dismayed over...

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