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Marketing AI Curious? - 7 Critical Questions to Ask

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Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences.  However, a business...
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Understanding Customers For Effective Business Decisions

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Unfortunately far too many businesses tend to dismiss the need for market research when making business decisions. We’re not sure why this feeling not only exists, but seems more companies are willing to make sizable investments without fully understanding the opportunity or potential risks. Fundamentally, success in business is about mitigating...
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Data Science Team - Build or Rent?

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There are numerous reasons why a company may decide to develop a data science team in their organization. The skills an in-house team brings can enable organizations to turn raw data into strategic assets. Their skills lead to better use of data assets including understanding customer behavior, error detection, automation of...
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Get Busy Optimizing Your Data or...

Get Busy Optimizing Your Data or...
Note: Spending some time recently with a client, helping them sort through their data aggregation and clean-up, gave me the opportunity to catch up with Randa Minkarah, Co-Founder & President from Resonance A.I. Randa and I talked about the challenges that companies are still having regarding not only being “data-driven” but...
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What Does A Data Science Team Do?

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"Data Scientist in Residence", "Chief Data Officer", "Big data engineer"...the data science buzzword du jour is “Data Scientist.” These data scientists are part data analyst, part statistician and part software developer. With data quickly becoming a top strategic business priority for many companies, the need for data scientists will only increase...
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Do You Need To Hire A Data Scientist?

Do You Need To Hire A Data Scientist? Data Scientist at Work
  Data and analytics have taken the business world by storm - finally! It’s been a long time coming though many may say they’ve always used data to support decision making. While true for some, the rise of Data Science from the back office to the boardroom conversations as the most...
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Truth to Marketers: AI is a Tool, Not the Solution

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Okay, we're going to be blunt here. Fellow marketers time to “get over” the artificial intelligence (AI) hype. Time to stop thinking it’s all about “disruptive,” complex technology on the bleeding edges of a new frontier. The unfamiliar terminology. The unseeable interactions between variables lead to discovering solutions. The ridiculous and...
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Advanced Analytics - The Core of Marketing Decision Making

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Advanced Analytics is an encompassing term that is used to categorize techniques and technologies that seek to understand what happened in detail or to predict what may happen with an unmatched degree of precision. We use the term to encompass services that include Data Science, Artificial Intelligence, or AI and related...
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Change Only Lasts - When They Think It Was Their Idea

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Ask questions. Focus on strengths — not on what's wrong.  Build a "probability" of change, not a "possibility" In every Change Management scenario that I've been involved in.  The stakeholders who I interview are desperate to tell me what's wrong with the organization.  They are in so much pain that the...
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Leadership in 2021 Begins with Advanced Analytics

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Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business.  Dashboards are very popular...
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Applying AI: Determining Packaging’s Impact on Sales

Using AI to Determine Packaging's Impact on Sales
When we look at the fast moving consumer goods (FMCG) landscape, we see nothing short of incessant shelf warfare. And few weapons are as critical to victory as package design. What catches whose eye? Is the reaction positive, negative, indifferent?  In the olden days, we’d wander alongside a typical shopper in...
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Latent Effects Modeling + ML for Deep Insights

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We’ve been posting opinions and comments that urge marketers to “get over” artificial intelligence (AI). To dive into AI’s veritable treasure house of research tools and insights, instead of circling it warily, for fear of banging into a “disruption” moment.  So, we hereby plant the flag of AI for the regular...
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About AI: Let’s Disrupt your Idea of Disruption

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The marketing industry has been bombarding itself  for years with ways to “manage” or “harness” the “disruption” brought upon us by artificial intelligence, machine learning, and the like.  What do we mean by “disruption?”  We mean “OMG, scary, out-there science that’s escaped from the lab and now everyone has to wear...
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AI Treasure House - What is Latent Effects Modeling

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Let’s take a geek’s-eye look around the AI treasure house.  Oh, here’s a cool tool - Latent Effects Modeling.  Latent variables, as opposed to observable variables, are variables that are not directly observed but are rather inferred (through a mathematical model) from other variables that are observed (directly measured).  In short, Latent Effects Modeling takes what you...
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Applied AI in Marketing: Healthcare Product Management

Applied AI in Marketing: Healthcare Product Management
Here’s a case where AI rolled into the ongoing rollout of the Affordable Care Act (ACA). To avoid getting lost in the weeds, let’s just recall that there were big-money battles involving healthcare providers, the Federal government, and the confused, newly ACA-insured and wanted-to-be insured.  Problem: Two very large healthcare providers urgently...
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Advanced Data Science Services in Cannabis Industry

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights. SEATTLE, WA March 20, 2018 – Seattle-based Matters Group and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry....
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Cannabis Business Websites Get More Out Of Google Analytics

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Okay, it’s time for your cannabis business’s digital marketing program to get serious. Hopefully, you already have Google Analytics installed on your cannabis website. Unfortunately in 9 of 10 digital marketing programs we audit the implementation of Google Analytics is minimal if implemented at all. To take the next step with...
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