Recreational Cannabis

an overview of the “indies” segment of cannabis consumers

During our market research on consumer motivations in cannabis  brand attribute preference, we have consistently seen four segments emerge among consumers, who we call “Traditionalists,” “Outsiders,” “Indies” and “Idealists.” Of these four, “Indies” and “Outsiders” are the most likely to patronize cannabis brands on a regular basis.

California cannabis consumer target segment

Today we’re going to take a closer look at the Indies, who have increased by 15% since 2014. They currently make up about 26% of the population, and about 31% in California.

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2015’s cannabis recap: the death of the “stoner”

There’s no denying that 2015 was a monumental year for cannabis, and that the major events of this past year will have an enormous impact on the economic markets, as well as the cultural significance of, legal cannabis for years to come. Here’s a brief summary of a few of the headline catching events of 2015, and how they might affect us all in the year to come.

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the top 3 scariest marketing tactics in the cannabis industry

cannabis marketing
As the cannabis industry continues to be one of the fastest consumer markets, the tactics used by niche companies and startups are becoming more main-stream, legitimized and professional. That doesn’t, however, mean that the scary tactics of old have disappeared. In fact, some have become so predominant in a constantly growing culture, that one has to wonder if the cannabis community is doing its due diligence to foster a safe and healthy community.

Since it’s almost Halloween, it’s only fitting that we take a look at the most dangerous and, honestly, scariest marketing tactics some cannabis companies are choosing to use, and explain why you should stay away from using them as well.

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recreational marijuana sales by county vs. I 502 voters

I 502 in Washington won the minds of 2012 voters, gaining 55.7 percent of the vote, but a large number also voted against, and hate to see retail stores popping up in their state. Taking the results apart county by county, we thought it would be interesting to see the differences in sales versus votes. Let’s see how the numbers stack up.

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marijuana myths: 5 ‘truths’ proven false

marijuana myths
The majority of Washington voters might have been savvy enough to legalize marijuana, but a lot of bad information still exists out there. Growing cultural acceptance, extended scientific research and the spread of cannabis information has debunked a number of the old marijuana myths out there. Let’s look at a few of the top contenders that might still keep people on the fence, or on the complete other side, of the legal marijuana issue.

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legalization status in the U.S.: who wants to join the party?

Washington has led the pack with legalization of recreational marijuana — and it looks like the trend will continue.
cannabis legalization in the U.S.

Moving towards legalization

The road to the present growing cultural acceptance has been bumpy, but straight. Currently, 23 states have enacted a medical marijuana law, allowing a variety of consumption methods for those needing cannabis to overcome physical ills.

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