Why matters.?

Why matters.?

In 2009 I had no intention of starting a company. I was co-founder of a digital agency that had made a name for itself as Google AdWords came to dominate digital marketing. As things would play out by the end of March I found myself without a job and without any...

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cannabis packaging checklist & resources

cannabis packaging checklist & resources

From legal requirements to ensuring you have cohesive brand messaging, there is a wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and...

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brand activism™ checklist for cannabis brands

brand activism™ checklist for cannabis brands

The first thing I ask when I meet a client is whether they have a brand document I can read. If they do have one, it's usually located after a lengthy search around their office and of their computer. After blowing the dust away, I open it and almost always find a...

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how to advertise on google – tips for cannabis businesses

So you’re trying to run AdWords ads for your cannabis brand and want to know how to do that? I won’t lie. It isn’t easy. And as consultants who have been running ads on Google AdWords starting back when those were on cuneiform on clay tablets – it feels that long ago – for all kinds of products and services, trying to do the same for our cannabis clients – and ourselves – can be a challenge.
jim carrey GIF by O&O, Inc
We thought we would share some tips and tactics we have found to occasionally get you past the Google Police.

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google tools for cannabis businesses – beyond adwords

google tools for cannabis businesses – beyond adwords

Marketers in the cannabis industry have an interesting environment in which to work. The product is in demand and audiences want to learn more, but most of the channels for connecting and developing an audience are off limits. Within the Google marketing ecosystem...

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