crisis PR planning for cannabis companies

crisis PR planning for cannabis companies

Being in business, especially one that’s as unpredictable as the cannabis space or even digital media (data breach anyone?), requires planning for the inevitable - a crisis. Regardless of what the actual crisis is, having a plan in place helps you get organized and...

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Why matters.?

Why matters.?

In 2009 I had no intention of starting a company. I was co-founder of a digital agency that had made a name for itself as Google AdWords came to dominate digital marketing. As things would play out by the end of March I found myself without a job and without any...

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cannabis packaging checklist & resources

cannabis packaging checklist & resources

From legal requirements to ensuring you have cohesive brand messaging, there is a wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and...

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brand activism™ checklist for cannabis brands

brand activism™ checklist for cannabis brands

The first thing I ask when I meet a client is whether they have a brand document I can read. If they do have one, it's usually located after a lengthy search around their office and of their computer. After blowing the dust away, I open it and almost always find a...

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