Medical Cannabis

2015’s cannabis recap: the death of the “stoner”

There’s no denying that 2015 was a monumental year for cannabis, and that the major events of this past year will have an enormous impact on the economic markets, as well as the cultural significance of, legal cannabis for years to come. Here’s a brief summary of a few of the headline catching events of 2015, and how they might affect us all in the year to come.

read more

legalization status in the U.S.: who wants to join the party?

Washington has led the pack with legalization of recreational marijuana — and it looks like the trend will continue.
cannabis legalization in the U.S.

Moving towards legalization

The road to the present growing cultural acceptance has been bumpy, but straight. Currently, 23 states have enacted a medical marijuana law, allowing a variety of consumption methods for those needing cannabis to overcome physical ills.

read more

canna ventures’ (now the matters. group) marijuana branding survey: initial findings

Canna Ventures has launched a groundbreaking new study on marijuana branding in the US. It is scheduled for release in early October 2014. This survey doesn’t simply retrace the familiar knowledge about adoption and usage. While valuable in its appropriate realm, such insights have been publicized by many other survey organizations. Instead the survey is designed to show the shape of “ideal marijuana brand,” as reported from consumers. It will serve as an important guideline to developing marijuana brands in the states that have already approved recreational use, as well as states that soon will.

Show those marijuana customers, and your brand, some respect!

Average marijuana users have gotten a bad reputation, to say the least, and it can muddy the waters of how a recreational pot business should establish its brand.

read more