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Welcome to Matters. v3.0


Many of you will know us as Confluence Digital from years ago – almost 12 years now – when we began. In 2014 we also launched Canna Ventures to provide data-driven branding and marketing to the emerging cannabis and CBD/hemp industry. Now we’ve consolidated both missions into one as – The Matters Group. 

It’s been an interesting journey, to say the least. Like many journeys, it has taken many turns, but we’re here, you’re here and that’s what Matters. 

An Evolving Landscape

Digital transformation has brought marketing and sales even closer together. Even more critical is how data generated by a company’s operations is now an asset – a point of view we’ve held since day one. It’s no longer good enough for marketing to drive leads or website visits. It’s the entire process from the earliest ideation sessions about a brand-to-be to assessing campaign effectiveness. Each activity in the process generates data to leverage into insight to help you make better marketing decisions. 

MGP Process Flow 052021 v3

According to Mckinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times more likely to be profitable. At The Matters Group, we remain 100% committed to helping motivated companies successfully execute their digital business transformation journey.

Hard-to-Find & Uniquely Experienced Senior Talent

Over the years we’ve evolved as well, but have stayed true to using research and data-driven insights to understand buyer motivations, markets, and to drive digital success.

Our core services now include:

  • Research & Insights
  • Advanced Analytics/AI 
  • Customer Acquisition
  • Digital Transformation
  • Change Management
  • Digital Marketing
  • Investor Readiness
  • Interim Marketing Leadership

Our team members are made up of hard-to-find and uniquely experienced senior talent who each has 20+ years in marketing and company leadership. Most have been entrepreneurs AND in the corporate world enabling us to think like business owners yet have the discipline to set strategy and execute a plan. Our experience is your competitive advantage.

What We Believe

We’ve supported every digital business model and nearly every industry.  In fact, we've even helped invent a few of them. But that doesn’t mean we’re all things to everyone – we’re not.  We believe in the statement, "If a job is worth doing.  It's worth doing right." Cutting corners isn’t in our playbook and it shouldn’t be in yours. If we get the opportunity to work together — we understand that you might hate us a little bit for not allowing the shortcuts.  Until you love us for the results.

Our intent is to work with you in a collaborative manner. We’ll tell you exactly where we feel we can benefit your company. If your company or department needs an innovation spark to ignite the transformation to a digital-first mindset or even a little shake-up to reset, we may be the team for you. 

Thank you for allowing us into your inbox and if you have a challenge that we can help you with, we’d be more than happy to hear from you.

Welcome to the next digital era and business 3.0. 


Eric Layland

Founder & CEO

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