Advanced Data Science Services in Cannabis Industry

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights.

SEATTLE, WA March 20, 2018 – Seattle-based Matters Group and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry. Cascade Strategies, led by Jerry Johnson for the past 24 years, is a leading-edge analytics and research firm based in Bellevue, WA. The partnership began in late 2014 and culminated in the groundbreaking study Unmasking The Cannabis Consumer since updated in 2019 as; Cannabis Market Brand Attitudes Report. “The addition of the data science capabilities to our branding and marketing practice positions the Matters Group as the preeminent modern marketing firm in the cannabis industry.” stated Eric Layland, President and Founder of The Matters Group and its parent agency.

The firms have collaborated on multiple studies to analyze and learn about the motivations and preferences of cannabis consumers. After identifying and defining the cannabis consumer market segments, the collaboration recently released Cannabis Branding for Men and Women which was preceded by Cannabis Branding in the Golden State.

Our Innovative BrandActivism™ model assesses the overall health of a brand. Additional expertise in predictive analytics, big data, retail optimization, and advanced modeling provides strategic marketers a full suite of services typically reserved for the largest consumer packaged goods brands. “The industry tends to believe highly advanced Data Science disciplines are available only to large companies, and that simply isn’t true. The Cascade-Matters Group collaboration has already proven to startup clients that the same powerful insights are available to them at reasonable cost.” added Johnson.

The Matters Group, a division of Confluence Digital, LLC, is a data-driven modern marketing firm delivering services to the cannabis industry since 2014. The firm completed the first study to define market segments and has since published white-papers, a branding guide and insight rich blog to assist cannabis marketers. Cascade Strategies, Inc. provides advanced marketing services to global and emerging brands such as Proctor and Gamble, PepsiCo, Disney and many others including business to business and ecommerce.