Colorado Cannabis Industry
Just one year after cannabis became legal for recreational use in Colorado, it became a billion-dollar industry. And it only took 10 months in 2016 for Colorado to reach that milestone. By the end of the year, sales of legal marijuana in Colorado reached $1.31 billion.
One hundred and forty nine retail marijuana stores now serve the customers of Colorado, their experiences giving countless lessons for Washington marijuana stores to learn.
As this infant recreational industry takes its first few steps into the public eye, critics and curators alike have quickly pointed out any stumbling along the road less traveled, here and in Colorado. Rather than let the fledgling marijuana stores sink in the turbulence, businesses should view each misstep as an opportunity to improve individual locations, the industry as a whole, and the public’s view of legalization.