Our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key decision-makers and influencers are on the same page (often more difficult than you’d think); (2) External Platform: where we seek out existing customers and potential prospects...

It’s a little early to tell if October 17th will become a national holiday in Canada, but it’s still a day for celebration. As we congratulate Canada as the first industrialized nation to legalize cannabis as they did a year ago, we want to share some of our insights on what...

We recently provided an overview of the key cannabis events of 2015. As we turn the page and dive into 2016, it’s undeniable that the year is going to be momentous. We asked a few of our friends what they believe 2016 will bring to the wonderful world of cannabis. 6...

Company Seeking Long Term Relationship with Talented Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions...

One question I often get when I discuss user testing with a client is “but… we already have Google Analytics well-configured with Goals, and we do rigorous A/B testing, is that not enough”? It’s a valid question, so I thought I would address that. I recently had the opportunity to participate...

Personal Ad: Cannabis Company Seeking Long Term Relationship with Talented Marketing Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some...

2020 was an unforgettable year in many ways but also in very positive ways for the cannabis industry. The majority of states have now legalized recreational use of marijuana by adults or medical use. The US marijuana business is worth billions of dollars with estimates as high as $30 billion by...

I'm finally off work, sufficiently exhausted and ready to enjoy a nice, relaxing night at home. I stop at the local grocery store to pick up a well-earned six pack that’s sure to help me unwind after a particularly stressful day. There isn’t a bartender there to help me. I don’t...