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Developing A Content Marketing Plan For Your Cannabis Company

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Content marketing is made up of two parts: content and marketing. Once you have developed original content and optimized it for search, it’s time to start thinking beyond inbound traffic to promotion and outreach for that content. Not everyone uses the internet the same way, and so while many people may be finding your...

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Advanced Data Science Services in Cannabis Industry

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights. SEATTLE, WA March 20, 2018 – Seattle-based Matters Group and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry....

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Advanced Analytics - The Core of Marketing Decision Making

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Advanced Analytics is an encompassing term that is used to categorize techniques and technologies that seek to understand what happened in detail or to predict what may happen with an unmatched degree of precision. We use the term to encompass services that include Data Science, Artificial Intelligence, or AI and related...

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Targeting the Cannabis Industry on LinkedIn

LinkedIn is the platform we get the most questions about from our B2B clients focused on lead generation. At Canna Con in Seattle this weekend, most companies with booth space were companies marketing their services and products to Cannabis producers and processors. Including all types of businesses, from soil and seed...

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Is Market Research Worth the Investment?

Many small businesses in the cannabis industry tend to think that market research is a costly exercise that can provide knowledge and insight –both of which are pleasant in the abstract– but doesn’t provide tangible results like more sales and profits.   Admittedly, there are some market research projects that don’t...

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Consumer Research: Finding Your Customers

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Our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key decision-makers and influencers are on the same page (often more difficult than you’d think); (2) External Platform: where we seek out existing customers and potential prospects...

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Cannabis Companies: Forget Google Ads & Invest in Good Content!

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Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel=”nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature of the service inquiries we were receiving...

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Sexy vs. Sexist Cannabis Advertising

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Picture the scene… It is CannaCon, a respectable B2B cannabis industry tradeshow in Denver, Colorado. I am walking and talking with Morgan, at the time President of the MJBA, later Founder and CEO of the Cannabis Women’s Alliance. We were discussing what topics we should discuss on an upcoming panel about...

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Cannabis Content – Is Your Competition Doing it Better?

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We often tell people there’s no one right way to do content, but there are several ways to get it wrong. A lot of it is trial and error. It’s testing topics, tones, and mediums to see what resonates with your target audience and gets them to engage. If you’re currently...

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Content Marketing Guide for Cannabis Businesses

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A solid content marketing approach usually includes these three general components: Content StrategyContent Marketing PlanContent Performance Analytics Content Strategy Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a...

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Expert Guest Post: Cannabis Websites – Is Your Site Compliant?

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There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website. In California for example, cannabis businesses are prohibited from making any false or misleading advertising claims, which extends to the content on your website. This includes...

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Digital Marketing Strategy: Developing a Winning Plan

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After reading Playing to Win: How Strategy Really Works, I finally feel I’d connected with someone who can really breakdown the meaning of strategy without giving into MBA-speak. Given the authors are legendary P&G CEO A.G. Lafley and Harvard School of Management Dean Roger Martin, it’s no wonder. While Lafley and Martin...

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Get More Out of Your Cannabis Content

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​The great thing about content is that it can always be revisited, refined, and re-purposed for multiple business and content objectives. In this blog post, we’ll take you through three steps for making sure you’re getting the most out of your cannabis content. Modifying Content for Additional Mediums Not all content...

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Cannabis Advertising Restrictions & Resources

While the cannabis industry is one of the fastest-growing industries in America, cannabis is still classified as a Schedule I drug. Because Schedule I drugs are illegal at the federal level, advertising cannabis products face a number of barriers other products do not. 5 Advertising Challenges Unique to Cannabis Businesses Wait,...

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How to Advertise on Google: Cannabis Business Tips

So you’re trying to run AdWords ads for your cannabis brand and want to know how to do that? I won’t lie. It isn’t easy. And as consultants who have been running ads on Google AdWords starting back when those were in cuneiform on clay tablets (it feels that long ago)...

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Finding the Right Agency For Your Business

Company Seeking Long Term Relationship with Talented Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions...

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How to Make the Most of Your User Testing

One question I often get when I discuss user testing with a client is “but… we already have Google Analytics well-configured with Goals, and we do rigorous A/B testing, is that not enough”? It’s a valid question, so I thought I would address that. I recently had the opportunity to participate...

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Digital Marketing: 3 Qualities of a Successful Digital Marketer

Whether you’re interested in becoming a digital marketer, or an agency hiring a digital marketing specialist to join your marketing team, or even if you’re a business owner hiring a digital marketing agency to take over marketing completely, there are a few commonalities I’ve noticed, and you should look for, amongst those...

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3 Mobile Marketing Tips for Cannabis Businesses

On average today more than half of in-home devices are mobile, and mobile searches and purchases continue to rise. In a recent econsultancy study, businesses surveyed reported an average of 50.8% of their total digital traffic having come via mobile devices in 2020, up from 13% in 2017. This trend is only going...

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Before you Start Advertising Your Cannabis Brand!

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Advertising cannabis and CBD brands presents its own unique set of challenges, and we blogged about this some here and here. But if you’re beginning to think about advertising your product/service, let’s talk a bit about what a brand should consider first. Or, put another way, let’s have at least thought...

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