There are numerous reasons why a company may decide to develop a data science team in their organization. The skills an in-house team brings can enable organizations to turn raw data into strategic assets. Their skills lead to better use of data assets including understanding customer behavior, error detection, automation of...
Transactions Come in All Sizes & Shapes and Are All Motivated by Customer Pains and Where They Are in Their Buying Cycle Understanding the motivation of your most valuable target personas is essential to developing the strategies needed to define tactics to execute. Marketing or advertising without considering these crucial factors...
Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business. Dashboards are very popular...
There are many, many methodologies for Change Management out there — Clayton Christensen's - Jobs to be Done, Potter, Appreciative Inquiry, and more. Literally, thousands of books have been written on the subjects of digital transformation. Despite what the pundits and large consulting firms might say. No one size fits all....
Digital transformation is the process of implementing workflows and technologies that leverage data into your business operations. From using AI for marketing purposes to replacing paper invoices with billing apps, companies all over the world are changing their business processes, customer relations techniques, and marketing tactics. While it may be obvious...
Ask questions. Focus on strengths — not on what's wrong. Build a "probability" of change, not a "possibility" In every Change Management scenario that I've been involved in. The stakeholders who I interview are desperate to tell me what's wrong with the organization. They are in so much pain that the...
There’s a fascinating emerging set of literature on true leadership (versus management) of crises. One of the signal books in this genre is Upstream: The Quest to Solve Problems Before They Happen by Dan Heath. The author explains that true leaders are people whose names you don’t know. Why is that?...