SEARCH - click here


Cannabis Packaging Checklist & Key Questions


From legal requirements to ensuring you have cohesive brand messaging, there is a wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and packaging and labeling resources for cannabis businesses. Legal Requirements:...

Continue reading

Crisis PR Planning for Cannabis Companies


Being in business, especially one that’s as unpredictable as the cannabis space or even digital media (data breach anyone?), requires planning for the inevitable – a crisis. Regardless of what the actual crisis is, having a plan in place helps you get organized and ready for reacting even if, at the...

Continue reading

Expert Guest Post: Cannabis Websites – Is Your Site Compliant?


There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website. In California for example, cannabis businesses are prohibited from making any false or misleading advertising claims, which extends to the content on your website. This includes...

Continue reading

Cannabis Brand Opportunities: "California Idealists"


In two national surveys designed to uncover American attitudes toward cannabis, legalization and development of cannabis brands, we uncovered a unique subculture of Americans who strongly support legalizing recreational-use marijuana, but do not expect to purchase cannabis or engage with cannabis brands. Except in California, home to a historically bolder and...

Continue reading

Canadian Cannabis Motivations - A Closer Look


It’s a little early to tell if October 17th will become a national holiday in Canada, but it’s still a day for celebration. As we congratulate Canada as the first industrialized nation to legalize cannabis as they did a year ago, we want to share some of our insights on what...

Continue reading

Branding Cannabis: Do’s and Don’ts for Developing a Brand

With new recreational marijuana businesses comes the new practice of branding the product itself. Though back-alley sellers have advertised their marijuana for years, the beginning of a legal market opens up the process to the enjoyment, and the scrutiny, of the public at large. So, let’s talk about some of the...

Continue reading

Cannabis Branding: What is a Brand?

What is a brand? It seems everyone has their own definition, and I have mine. It’s sometimes easiest to say what it isn’t, especially in an area where there appears to be the most confusion, so here goes – a brand is neither a name, logo or package design. These are important,...

Continue reading

Finding the Right Agency For Your Business

Company Seeking Long Term Relationship with Talented Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions...

Continue reading

Questions B2B Marketers Need to Ask


In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not currently getting it. This is the basis for a long-term relationship that the most successful brands understand connects on both a rational – “I...

Continue reading

Finding the Right Agency for Your Cannabis Business

Personal Ad: Cannabis Company Seeking Long Term Relationship with Talented Marketing Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some...

Continue reading

Why the Cannabis Consumer Experience Should be Boring

I'm finally off work, sufficiently exhausted and ready to enjoy a nice, relaxing night at home. I stop at the local grocery store to pick up a well-earned six pack that’s sure to help me unwind after a particularly stressful day. There isn’t a bartender there to help me. I don’t...

Continue reading

3 Mobile Marketing Tips for Cannabis Businesses

On average today more than half of in-home devices are mobile, and mobile searches and purchases continue to rise. In a recent econsultancy study, businesses surveyed reported an average of 50.8% of their total digital traffic having come via mobile devices in 2020, up from 13% in 2017. This trend is only going...

Continue reading