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When developing your digital marketing strategy be aware of traps. These traps can result in a strategy that won’t deliver the results you’re seeking.  Development of your strategy must start with clearly defined goals. We like to recommend crafting your goals using the S.M.A.R.T. approach.  Specific: target a specific area for improvement. Example:...
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Note: Spending some time recently with a client, helping them sort through their data aggregation and clean-up, gave me the opportunity to catch up with Randa Minkarah, Co-Founder & President from Resonance A.I. Randa and I talked about the challenges that companies are still having regarding not only being “data-driven” but...
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Ask questions. Focus on strengths — not on what's wrong.  Build a "probability" of change, not a "possibility" In every Change Management scenario that I've been involved in.  The stakeholders who I interview are desperate to tell me what's wrong with the organization.  They are in so much pain that the...
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There are many, many methodologies for Change Management out there — Clayton Christensen's - Jobs to be Done, Potter, Appreciative Inquiry, and more.  Literally, thousands of books have been written on the subjects of digital transformation. Despite what the pundits and large consulting firms might say.  No one size fits all....
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Transactions Come in All Sizes & Shapes and Are All Motivated by Customer Pains and Where They Are in Their Buying Cycle Understanding the motivation of your most valuable target personas is essential to developing the strategies needed to define tactics to execute. Marketing or advertising without considering these crucial factors...
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Digital marketing professionals who are using the personal data from California consumers need to make sure that they are up-to-date on the impending restrictions associated with the California Privacy Act of 2018 that went into effect on January 1, 2020. In many ways it makes Europe’s GDPR look tame! At its...
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