developing a cannabis content calendar
One of the most important aspects of a Content Playbook is the Content Calendar. The Content Calendar is really the meat of the content strategy which is developed from the Content Audit. A Content Calendar typically includes format, topics, target keyword phrases,...
cannabis content – is your competition doing it better?
We often tell people there’s no one right way to do content, but there are several ways to get it wrong. A lot of it is trial and error. It’s testing topics, tones, and mediums to see what resonates with your target audience and gets them to engage. If you’re...
before you start advertising your cannabis brand!
Advertising cannabis and CBD brands presents its own unique set of challenges, and we blogged about this some here and here. But if you’re beginning to think about advertising your product/service, let’s talk a bit about what a brand should consider first. Or, put...
developing a content playbook for your cannabis business
A content playbook is somewhat like an extended campaign brief, it sets the direction and strategy for the content campaign and it’s designed to serve as a resource for the content team members to reference back to as the campaign is executed. Simply put, the content...
focus groups for cannabis brands
In order to effectively market to your target audience, it’s vital you first learn all that you can about what they think of your product or service. Their motivations, their reservations, their concerns, etc. We’ve found that one of the best ways to do this is...
color palettes from classic stoner films
Color is incredibly important for any brand. As many others have pointed out, a large percentage of cannabis brands are developing brands using the same design schemes and color palettes. So we collected color palettes from some of the most famous stoner movies of all...
canadian cannabis consumer motivations – a closer look
It’s a little early to tell if October 17th will become a national holiday in Canada, but it’s still a day for celebration. As we congratulate Canada as the first industrialized nation to legalize cannabis as they did a year ago, we want to share some of our insights...
cannabis companies: stop obsessing about google ads and invest in good content!
Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel="nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature...
crisis PR planning for cannabis companies
Being in business, especially one that’s as unpredictable as the cannabis space or even digital media (data breach anyone?), requires planning for the inevitable - a crisis. Regardless of what the actual crisis is, having a plan in place helps you get organized and...
the 9 acceptable uses of personal data under California’s new privacy law
Digital marketing professionals who are using the personal data from California consumers need to make sure that they are up-to-date on the impending restrictions associated with the California Privacy Act of 2018 that come into effect on January 1, 2020. In many...