canadian cannabis consumer motivations – a closer look
It’s a little early to tell if October 17th will become a national holiday in Canada, but it’s still a day for celebration. As we congratulate Canada as the first industrialized nation to legalize cannabis as they did a year ago, we want to share some of our insights...
cannabis companies: stop obsessing about google ads and invest in good content!
Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel="nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature...
crisis PR planning for cannabis companies
Being in business, especially one that’s as unpredictable as the cannabis space or even digital media (data breach anyone?), requires planning for the inevitable - a crisis. Regardless of what the actual crisis is, having a plan in place helps you get organized and...
the 9 acceptable uses of personal data under California’s new privacy law
Digital marketing professionals who are using the personal data from California consumers need to make sure that they are up-to-date on the impending restrictions associated with the California Privacy Act of 2018 that come into effect on January 1, 2020. In many...
developing a data-driven digital strategy for cannabis websites with google analytics
Okay, it's time for your cannabis business's digital marketing program to get serious. Hopefully, you already have Google Analytics installed on your cannabis website. Unfortunately in 9 of 10 digital marketing programs we audit the implementation of Google Analytics...
cannabis websites – top considerations for building a website
The fundamentals – why we, as business owners and marketers – do what we do doesn’t change much when we move from brick-and-mortar to the virtual, digital space in which so many of us do business nowadays. That’s why we explain to our clients that their website really is their virtual “flagship storefront.” While everything changes, it really all stays the same.
In this blog post we’ve put together ten considerations for developing a website for your cannabis business.
developing a winning digital marketing strategy for cannabis businesses
Winning is the core of any strategy. Whether you’re a one-person start up or with a corporation: you want to win. Even a non-profit wants to win for the audience they serve.
“… a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” – Playing to Win: How Strategy Really Works
When flushed out, the five choices provide a framework that will lead to your custom digital marketing playbook for your cannabis business.
Why matters.?
In 2009 I had no intention of starting a company. I was co-founder of a digital agency that had made a name for itself as Google AdWords came to dominate digital marketing. As things would play out by the end of March I found myself without a job and without any prospects all while the general economy was still recovering from The Great Recession. Boohoo for me.
a lesson for luxury cannabis brands from the bath & beauty industry
I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasing as much as 60% over the previous year. We had a successful public offering and the sales growth continued. I truly thought I’d found the place to spend the rest of my career.
Then, it all hit the proverbial fan and today the company no longer exists. I believe what happened to that brand then, is a real lesson for all cannabis brands and marketers today.
cannabis packaging checklist & resources
From legal requirements to ensuring you have cohesive brand messaging, there are wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and packaging and labeling resources for cannabis businesses.