crisis PR planning for cannabis companies
Being in business, especially one that’s as unpredictable as the cannabis space or even digital media (data breach anyone?), requires planning for the inevitable - a crisis. Regardless of what the actual crisis is, having a plan in place helps you get organized and...
the 9 acceptable uses of personal data under California’s new privacy law
Digital marketing professionals who are using the personal data from California consumers need to make sure that they are up-to-date on the impending restrictions associated with the California Privacy Act of 2018 that come into effect on January 1, 2020. In many...
developing a data-driven digital strategy for cannabis websites with google analytics
Okay, it's time for your cannabis business's digital marketing program to get serious. Hopefully, you already have Google Analytics installed on your cannabis website. Unfortunately in 9 of 10 digital marketing programs we audit the implementation of Google Analytics...
cannabis websites – top considerations for building a website
The fundamentals – why we, as business owners and marketers – do what we do doesn’t change much when we move from brick-and-mortar to the virtual, digital space in which so many of us do business nowadays. That's why we explain to our clients that their website really is their virtual “flagship storefront." While everything changes, it really all stays the same.
In this blog post we've put together ten considerations for developing a website for your cannabis business.developing a winning digital marketing strategy for cannabis businesses
Winning is the core of any strategy. Whether you’re a one-person start up or with a corporation: you want to win. Even a non-profit wants to win for the audience they serve.
“… a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” - Playing to Win: How Strategy Really Works
When flushed out, the five choices provide a framework that will lead to your custom digital marketing playbook for your cannabis business.Why matters.?
In 2009 I had no intention of starting a company. I was co-founder of a digital agency that had made a name for itself as Google AdWords came to dominate digital marketing. As things would play out by the end of March I found myself without a job and without any prospects all while the general economy was still recovering from The Great Recession. Boohoo for me. a lesson for luxury cannabis brands from the bath & beauty industry
I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasing as much as 60% over the previous year. We had a successful public offering and the sales growth continued. I truly thought I’d found the place to spend the rest of my career.
Then, it all hit the proverbial fan and today the company no longer exists. I believe what happened to that brand then, is a real lesson for all cannabis brands and marketers today.cannabis packaging checklist & resources
From legal requirements to ensuring you have cohesive brand messaging, there are wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and packaging and labeling resources for cannabis businesses.expert guest post: cannabis websites – is your site compliant?
There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website.brand activism™ checklist for cannabis brands
The realization I’ve come to over the years is that these brand documents are intellectual exercises that fail to excite the heart, and, as a result, are a waste of time. We know a better way. It’s called Brand Activism™.
The simple fact is that a brand document has to get the heart pumping, and the reason we developed Brand Activism™. It’s intent is to give life to your brand by identifying and then leveraging that core spark that ignites passion within both the company and your consumers.