team matters.

Team matters. Work with us and you’re not getting a faceless team of amateurs. We bring together experienced strategists, researchers, branding experts, designers, coders, and writers.

eric layland

eric layland

Founder, CEO

Eric possesses over 2 decades of evolving experience in digital marketing putting him in select company. Past client work includes oversight of digital and search marketing programs for local heavyweights like Microsoft and Banner Bank. He also understands the needs and resource constraints of start-ups and has participated in over 200 client programs spanning ecommerce and lead generation for both B2B and B2C markets.

dorota umeno

dorota umeno

Chief Business Development Officer

With over 20 years of experience in promotion, branding and marketing, Dorota has worked with many types of organizations and businesses with a focus on growth and commercial success. Dorota started her career as an activist with pioneering international women’s rights organizations that worked in Eastern Europe, South America and Africa.

 

pat scanlon

pat scanlon

Chief Operating Officer

Pat brings a wealth of expertise to the matters. group. His experience includes 25 years with digital companies and advertising ranging from USA TODAY where he was responsible for their digital content, technology and advertising initiatives for millennials to J. Walter Thompson where he headed digital strategies for international divisions of Kraft & Ford.  

zoe huden

zoe huden

Art & Content Director

Zoe has over 8 years experience in a wide range of digital marketing disciplines including Search Engine Optimization, Content Direction and Marketing, Online Reputation Management, Website Development, and Graphic Design.

bryan suter

bryan suter

Program Director

Bryan has worked in Project/Program Management for over two decades with companies like Microsoft and Fred Hutchinson. As founder and CEO of Seattle Botanical, Bryan has extensive knowledge of the cannabis industry both locally and federally.

david paleschuck

david paleschuck

Chief Brand Officer

David is a seasoned brand strategist experienced in consumer brand development and marketing management at companies including American Express, MasterCard, Pepsi & Microsoft. 

gretchen synclaire

Media Director

Gretchen has over 10 years’ experience in all aspects of Digital Marketing including SEO, LSO, SEM, PPC, Social Media, Content and Email Marketing. Additional experience in traditional Marketing techniques including Media Buying, Direct Mail, Print, TV and Radio. 

susan burton

Director

She has extensive experience in product marketing, global positioning and branding, along with integrated, online marketing strategy and execution. Her experience includes B2B and B2C positioning and marketing.

our partners

The matters. group is a collection of professional organizations and individuals among the best at what they do. Our approach is to bring the best talent in our network onto your project. From early stage research to brand and creative development on to campaign management and advanced analytics, client teams expertly deliver the engagement services that drive results you need.

ready to start?

We not only know what customer segments your brand should target, but how to make them your customers. Check out our portfolio to learn more about what we’ve accomplished for our clients.