Our Experience Brings Clarity To Complex Efforts

Our Experience Brings Clarity To Complex Efforts

The Matters team has a combined 50+ years in digital marketing, consumer research, advanced analytics, lead generation, digital transformation & change management leadership. Our core team has built and delivered countless digital marketing and lead generation programs to hundreds of clients since 1996 when the concept was brand new. In fact when the principals of the Matters Group started in digital, the key channels were Compuserve and AOL - remember those names?

There are no rookies at the helm here. We cut our teeth in the dawning of the dotcom era. Our team has all “been there” and “done that” as serial entrepreneurs, business owners, people and product managers,  marketers and leaders.

We are successful operations experts in starting, running, growing, and transforming businesses. Given the breadth of our collective experience, we are able to successfully work with clients big and small as well as corporate and not-for-profit.

Best of all, we are all happy to say that we do what we do because we have fun doing it. We enjoy the problem solving inherent in transforming businesses and deploying new business methods. The reason we get hired is we know the mistakes you've not even considered yet. 

Eric Layland - Matters. Group Founder/CEO

EL headshotHero BnW Sq

Eric is in a select group of people who have been involved in digital marketing since it’s earliest days (remember CompuServe?). He’s an involved Founder and serves as Chief Executive of The Matters Group. His primary duties include client relations, defining the strategic vision for Matters, AI market opportunities and evangelizing insight-driven decision support. Prior to founding Matters, he served as Founder and CEO of Confluence Digital, a Seattle based digital marketing agency.

Canna Ventures was a spin off specialty practice that was the first in the country to conduct cannabis consumer brand affinity research in 2014. Proprietary research was delivered to clients and national consumer studies (‘14, ‘17, ‘19) freely shared with the market to aid the fledgling industry better understand the needs of an eager but confused consumer. 

His passion for data blossomed during his tenure as co-Founder and Vice President of Point It! Search Marketing, Seattle’s first paid search specialty agency for seven years. From the early days of bootstrapping to achieving success serving major Northwest clients, Eric focused on Sales Operations and Service Delivery.

During the era Eric was among the first marketers in the country to develop ecommerce programs for consumer hard goods. He was also co-creator of the first mountain bike ecommerce website which crowdsourced user generated content to build community and connect to brands.

Eric draws upon a wide range of experience working with companies on their digital brand and customer acquisition strategies for early startups to divisions of major corporations in both emerging and established markets. 

Teaching young marketers the digital discipline and seeing them flourish is a source of great pride. When not in front of a screen Eric tries to be on a bike as much as possible.

Pat Scanlon - Matters. Group COO & Creative Director

EL headshotHero BnW Sq

Pat brings a wealth of experience as the Matters Group COO & Creative Director. In this role, he oversees the day-to-day operations of the company as well as leading the creative direction of engagements, internal/client deliverables, and developing business opportunities.

His experience includes 25 years with digital companies and advertising ranging from USA TODAY where he was responsible for their digital content, technology, and advertising initiatives for millennials to J. Walter Thompson where he headed digital strategies for international divisions of Kraft & Ford. 

Pat served as a Board Member focusing on digital organizational restructuring for the Pittsburgh Post-Gazette and as a Chief Technology Officer and Senior Executive for Australia’s first dotcom startup where he directed development & product teams.

Before joining Matters, Pat performed engagements as an independent consultant. Key  assignments included monetizing 32 US patents in the digital advertising and technology arena for Procter & Gamble’s former worldwide digital advertising partner. He managed the development of new technologies and business strategies for media companies as well as developing technology, creative, & digital marketing implementations for major online retailers.

He's also an internationally award winning photographer, a hot glass casting artist, and founder of the largest Indian Motorcycle riding group in Puget Sound.

David Paleschuck - Matters. Group Chief Branding Officer

EL headshotHero BnW Sq

With over twenty years of global brand building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft ⎯ and over ten years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group.

David has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, MG Magazine, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by The Wharton School Of Business Entrepreneur Radio; CannabisRadio, just to name a few.