Modern Solutions for
Digital Strategy, AI/Advanced Analytics,
& Business Transformation​

We believe that something worth doing. Is worth doing right.

Digital Transformation

All businesses must deal with customer markets that increasingly expect them to be brand-savvy and provide solutions and relationships with their employees and customers. more...

Advanced Analytics

Analytics is the heart of insights. The emergence of artificial intelligence and its sub-disciplines are enabling insights with the potential to change the trajectory of companies. more...

Customer Acquisition

Your business may be ecommerce or requires qualified leads to keep a salesforce busy, the marketing effort required starts with a deep understanding of your business environment. more...

Change Management

Effective change management requires focus. It takes a comprehensive understanding of how change happens and deep experience to integrate and implement it into the culture. more...

Digital Marketing

Digital marketing solutions can include any number of activities. That said, we focus on brand positioning, market research, campaign execution, and program analytics. more...

Interim Leadership

Key staff members can sometimes leave before you've been able to fill their key role permanently but you still have to perform your own core responsibilities. We can help. more...


Success in business isn’t “magic”.  
It’s complex — and hard work.

If you do it right.  You’ll gain a competitive advantage and you'll know what’s working and why.
Digitally savvy executive teams have 48% higher revenue growth and 15% higher net margins. 
Learn more

“When every business becomes a digital business, every executive needs to take digital transformation personally. The last thing you want in your team is the belief that digital is somebody else’s problem.”MITSloan - Spring 2021 Report: "Does Your C-Suite Have Enough Digital Smarts?

Our Areas of Expertise:

- Cannabis/Hemp/CBD - SustainabilityFinance & Banking - Lifestyle & Travel

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Matters Group Client - Expedition Trips
Matters Group Client - Microsoft
Matters Group Client - Adaptive Bio Technologies
Matters Group Client -  Expedia
Matters Group Client - Banner Bank

Data Into Action

The Matters Group has developed attitudinal research, eBooks, white papers, and segmentation-based proprietary consumer research that gets at the core motivations of what consumers want.

eBooks. Covering topics from AI/Advanced Analytics in Marketing, Branding & Lead Generation and more.
aAse Studies
White Papers. Insights on attitudinal segmentaion-based of speciality consumers in Experiential Travel and more.
Cannabis Research
Cannabis Research Matters Group was the first to do proprietary research in this emerging back in 2014 — and we continue to do so.

Service engagements to fit your needs

Data Science
Marketing Automation
Lead Generations
Data Analysis
12 mos. +
Consumer Research
Campaign Management
Digital Planning
Ai Proof-of-Concepts
Try it for a month!
AI Readiness
Change Management
Digital Transfomration
Investor Readiness

Not sure where to start? Have more questions?   

Contact Us!